Pre-rolls are ready-to-use forms of Cannabis that can be easily consumed on the spot without any problem. Manufacturers consider pre-roll packaging a better form of serving their products in the market. The pre-roll products stay safe in these boxes. Brands have started to use this packaging option more since it’s user-friendly.
Pre-roll boxes are being widely used. Thus, every brand wants to find ways in order to make its packaging stand out. To be true, your packaging directly impacts your sales. Moreover, your brand value greatly improves. Therefore, you will be considered a reliable brand in the market. For this purpose, customizing pre-roll packaging is your option to go for. It will not only allow you to personalize your packaging but you’ll also be able to create packaging worthy enough to represent your brand.
Below are the 5 best tips you can use when customizing the pre-roll packaging that will help you grab your customer’s attention which will lead to increased sales and enhanced branding!
1. The stock selection:
This has to be one of the most vital factors when it comes to customization. Many people pour down all the focus on the designing of the packaging. As a consequence, they end up neglecting the quality of the packaging. Your pre-roll boxes must be appealing to the eyes but the quality must not be sidelined.
There are 3 types of stock you can consider for your pre-roll boxes.
• Paperboard:
This is basically a thick, refined quality of the paper. You can add layers to your paperboard stock as well!
• Cardboard stock:
Cardboard stock comes in corrugate cardboard as well. It is very thick originally and is able to best support your pre-rolls.
• Kraft:
Kraft is highly eco-friendly in its properties. It has a high sustenance level and can preserve your pre-roll product for a longer time.
2. Smart styling with smart boxes:
There is a wide range of boxes you can select from for your pre-roll boxes. These boxes will look extremely eye-captivating once placed on a shelf of many other pre-rolls. Hence, your brand will be easily able to stand out and grab the maximum attention towards your boxes. Moreover, your box style will help you look distinctive and a step above your competitors. Through these styles, you’ll be able to easily dominate the pre-roll industry and set a benchmark for your brand.
Following box styles can be used for your pre-roll boxes:
• Sleeve and tray:
Consisting of two parts, this box style can be ideal for your pre-rolls. The sleeve will protect the tray on which your pre-rolls will be placed. Moreover, you will be able to serve quality packaging in terms of style and overall outlook.
• Tuck end boxes:
These boxes come with opening and closing covers in the form of flaps. They are widely used since they give a firm look to the packaging.
• Mailer boxes:
They help to leave a good impression on your customers. These boxes are wide and spacious. Hence, they are mostly used for shipping purposes. They’ll be able to support your pre-rolls when it comes to global shipping.
3. The classic window:
What is the purpose of a window? They help you have a look through something. Likewise, there is a window for your pre-roll packaging as well. People are skeptical about the products they purchase and want to have a look at the product before buying them. For this purpose, a die-cut window will help ease this concern of your customers.
A die-cut window is a hole or shape on the packaging of your pre-roll boxes. It helps your customers to have a better look at the product. Moreover, you can be innovative with your die-cuts as well. Your die-cut shape doesn’t have to be basic. You can customize any shape as your die-cut.
4. Make use of add-on elements:
Several additional features come along with customization. You might consider them extra but they are the key factors that help your packaging become “The One” amongst many others. Utilizing add-on elements will improve the branding of your pre-roll boxes.
• Foiling:
This takes a 360-degree turn for your packaging. With foiling stamps, your packaging will become more attractive. You can outline or totally imprint your logo or pattern of your pre-roll packaging with foiling. Gold and silver are commonly used colors for foiling. However, you can make use of any color for your foiling.
• Embossing and Debossing:
You will be referring to them as the magical elements once you see what spark they’re able to create on your vape oil boxes. They are able to create a 3D impression of your logo or pattern. Embossing uplifts whereas Debossing de-presses the pattern or logo. Therefore, selecting these elements for your packaging will be a smart move for you to take.
5. Give a final layer to your packaging:
It is paramount to give a final layer to your packaging that basically covers your pre-roll boxes completely. This is not an ordinary layering. It will enhance the appearance of your pre-roll packaging to the maximum. This layer is called coating. With coating, your packaging becomes sleeker. As a result, your packaging will be able to attract customers towards it.
With a gloss coating, your custom pre-roll boxes will become shiny. A matte coating will give an exquisite look to your packaging whereas an aqueous coating will give a high-end glossy, watery appearance to your packaging.
Influence of custom packaging:
You own your customized pre-roll packaging. It will be the representative or, to be precise, the silent salesman for your brand. Moreover, it will enhance your branding and strategize your marketing. Hence, you will be able to set a trademark and effect of your brand through your packaging. A business that is about to shut down can reach heights if they do not take their packaging for granted and customize it.
Reference: https://picgiraffe.com/pre-roll-packaging-5-best-tips-to-grab-your-customer/
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